Apple is introducing a new version of its AirTag tracking device—simply dubbed "the new AirTag"—and claims it offers substantial improvements thanks to a new Bluetooth chip.
The original AirTag came out five years ago now, and it became popular in a variety of contexts. There were some problems, though—there was real concern about unwanted tracking and stalking with the devices, based on real stories of it being used for that. The company gradually introduced new features and protections against that, getting it to a much better place.
This new version is focused on making the device more effective in general. Thanks to the inclusion of the second-generation Ultra Wideband chip (the same one found in other recently released Apple devices like the iPhone 17), Apple says the new AirTag can work with the Precision Finding feature in the Find My app to direct users to the AirTag (and whatever lost item it's stored with or attached to) from up to 50 percent farther away.
Additionally, the speaker in the AirTag is now 50 percent louder, Apple says. These two things together address some user complaints that, as useful as an AirTag can be in ideal circumstances, sometimes it is frustrating trying to get things just right to find something. It won't eliminate all edge cases, but it ought to help.
Apple used this announcement to also talk up some of the features of the AirTag, including the encryption that it says prevents anyone but the AirTag owner from using it, and an arrangement with airlines where users can temporarily give airlines the ability to use Apple's network to find a specific AirTag to locate lost luggage and the like.
To be clear, the new AirTag doesn't introduce any major new features that aren't already offered in the previous generation—this is just an update to the device's accuracy, volume, and range.
The price remains unchanged, at $29 for one AirTag or $99 for a pack of four. The new model is available for order on Apple's website now and will hit physical stores later this week.
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