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RFK Jr.’s dietary guidance: Food funnel features slab of red meat, butter

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Anti-vaccine Health Secretary Robert F. Kennedy Jr. and Agriculture Secretary Brook Rollins unveiled the delayed 2025–2030 Dietary Guidelines for America Wednesday, which is already drawing criticism for its ties to the meat and dairy industry.

Headlining with the advice to "eat real food," the new guidelines, which are updated every five years, are in a brisk, citation-free 10-page document. Overall, the new guidelines: lambaste added sugars and highly processed foods (though it doesn't clearly define them); ditch previous limits on alcohol while directing Americans to just drink "less"; beef up recommendations for protein, including red meat; and appear to embrace saturated fats while not actually changing the 2020–2025 recommendation for how much you should eat—which was and continues to be no more than 10 percent of total daily calories.

"We are ending the war on saturated fats," Kennedy said triumphantly in a White House press briefing Wednesday, despite the lack of a change. He went on to proclaim that "today, our government declares war on added sugar," though that too is questionable.

This is war?

While the new guidelines say "no amount of added sugars or non-nutritive sweeteners is recommended," it offers the suggestion that "one meal should contain no more than 10 grams of added sugars." There are four calories in one gram of sugar, so the recommendation means no more than 40 calories from sugar per meal. For three meals a day, that's a max of 120 calories from sugar a day, which on a 2,000-calorie-a-day diet, would be about 6 percent of total calories. The previous recommendation in the 2020–2025 guidelines was to have less than 10 percent of total calories per day from added sugars.

Earning some praise from outside experts, including the American Medical Association, the new guidelines are the first iteration to directly address highly processed foods. While emphasizing "whole, nutrient-dense foods," it aims for a "dramatic reduction in highly processed foods laden with refined carbohydrates, added sugars, excess sodium, unhealthy fats, and chemical additives."

While the guidelines don't provide a clear definition of what constitutes highly processed foods or how consumers can identify them, they do offer some broad examples at various points, including store-bought "chips, cookies, and candy," and "white bread, ready-to-eat or packaged breakfast options, flour tortillas, and crackers."

New triangle

In an effort to steer Americans to healthy choices, the new guidance unveils a new(ish) visual aid—a food pyramid that is upside-down, thus resembling a funnel.

The move at least explains a puzzling trend: Over the past year, Kennedy and other Trump administration officials have repeatedly made reference to the food pyramid—though only to mock and scorn it, often with inaccuracies.

“The dietary guidelines that we inherited from the Biden administration were 453 pages long," Kennedy said in August, referring to the 2020–2025 guidelines, which are 164 pages long. "They were driven by the same commercial impulses that put Froot Loops at the top of the food pyramid."

On Wednesday's unveiling of the new guidelines, Food and Drug Administration Commissioner Marty Makary lamented that, "for decades, we've been fed a corrupt food pyramid."

Not only were Froot Loops never listed on a food pyramid, no food pyramid has been included in federal dietary guidelines for over a decade, raising the question of why the administration was repeatedly attacking a defunct polyhedron. The original food pyramid was introduced in 1992, significantly revised in 2005, and ditched entirely in 2011. Since then, the guidelines have used MyPlate as a visual aid, intended to provide a simplistic depiction of the foods people should eat, in their recommended proportions, on a plate.

Inconsistent imagery

The resurrection of a pyramid in its upside-down form clarifies the administration's geometric obsession. In the new funnel version, though, the food groups are a jumbled spectrum, rather than stacked or divided, leaving proportions up to guesswork. The wide top of the funnel includes a large slab of red meat, a wedge of cheese, a whole roasted bird, broccoli, carrots, and a bag of frozen peas. As it tapers downward, it includes whole milk and unsweetened yogurt, "healthy fats" including olive oil and a stick of butter, as well as fruits and nuts, and then ends with whole grains.

(The written guidance identifies "healthy fats" as olive oil, but also "butter or beef tallow." Beef tallow is a fat Kennedy has personally endorsed, but is probably harder to easily depict in a drawing.)

The visual guidance seems to create some conflict with the guidelines' written recommendation to limit saturated fat to 10 percent of total calories, given that red meat and whole-fat dairy contain high amounts of saturated fat.

In a response, the American Heart Association said it was "concerned" about the guidelines, noting that saturated fats, along with salt, are the "primary drivers of cardiovascular disease." The guidance also suggests that people can eat more than the recommended 2,300 mg limit of sodium a day if they work out to, they said, "offset sweat losses" (no citation included).

Pending scientific evidence suggesting otherwise, the AHA's stance is for people to reduce sugar and sodium and to "prioritize plant-based proteins, seafood and lean meats and to limit high-fat animal products including red meat, butter, lard and tallow, which are linked to increased cardiovascular risk."

Boozy breakfast?

Another change in the guidelines that is conspicuously missing scientific backing is a rollback of recommendations to limit alcohol. Gone from the federal guidance is the previous hard limit of no more than two drinks a day for men and one drink a day for women. Instead, the guidance encourages Americans to simply drink "less."

When a reporter asked about this in the press briefing Wednesday, Dr. Mehmet Oz, administrator of the Centers for Medicare & Medicaid Services, responded, saying, "alcohol is a social lubricant that brings people together."

"In the best-case scenario, I don't think you should drink alcohol, but it does allow people an excuse to bond and socialize," Oz said. "And there's probably nothing healthier than having a good time with friends in a safe way." While he emphasized small amounts, he went on to note that in "blue zones," areas where people seem to live long lives, alcohol is part of diets.

"So, there is alcohol on these dietary guidelines, but the implication is don't have it for breakfast."

Conflicts of interest

While the guidelines seem favorable for the alcohol industry, overall, the meat and dairy industry are the clear winners, topping the funnel. Documents released alongside the dietary guidelines identify nine experts who helped craft the final document. Of the nine, at least four have had ties to the meat and dairy industry in the past three years. Those include the National Cattleman's Beef Association, the National Pork Board, the National Dairy Council, and the California Dairy Research Foundation. Two also had links to General Mills, and one was linked to pharmaceutical giant Novo Nordisk, maker of weight-loss drug Wegovy among many other medications. The clear conflicts of interest have already drawn criticism from outside nutrition experts.

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fxer
2 hours ago
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Michigan man learns the hard way that “catch a cheater” spyware apps aren’t legal

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In 2002, Bryan Fleming helped to create pcTattletale, software for monitoring phone and computer usage. Fleming's tool would record everything done on the target device, and the videos would be uploaded to a server where they could be viewed by the pcTattletale subscriber.

This might sound creepy, but it can also be legal when used by a parent monitoring their child or an employee monitoring their workers. These are exactly the use cases that were once outlined on pcTattletale's website, where the software was said to have "helped tens of thousands of parents stop their daughters from meeting up with pedophiles." Businesses can "track productivity, theft, lost hours, and more." Even "police departments use it for investigating."

But this week, nearly 25 years after launching pcTattletale, Fleming pled guilty in federal court to having knowingly built and marketed software to spy on other adults without their consent. In other words, pcTattletale was often used to spy on romantic partners without their knowledge—and Fleming helped people do it.

When you're sleeping

It's unclear when pcTattletale began marketing itself as a tool for catching cheaters, but Fleming's original business partner left the company in 2011, and Fleming ran things himself from his home in a northern Detroit suburb.

In 2021, Vice reported that pcTattletale was leaking the sensitive data it collected. The story quoted marketing materials about using the tool to catch a "cheating spouse," which required users to know their spouse's "pass-code and have access to the phone for about 5 minutes. The best time to do this is when they are sleeping." The company also provided instructions to hide icons that might reveal that pcTattletale was running on the victim's phone.

A look through archived versions of the pcTattletale site on the Wayback Machine shows that by 2022, pcTattletale had added numerous "cheating" links to its footers and featured multiple blog posts on ways to "catch your boyfriend cheating." These explicitly directed people to use the "unlock code to your boyfriend's phone" to install "the pcTattletale spy app" in order to "watch everything he does on his phone." One entry even noted that people being spied on in this way are unlikely to be happy about it, and users should "expect him to lash back at you over putting the spy app on his phone. It can really turn the tables."

This is how pcTattletale used to describe its install process. This is how pcTattletale used to describe its install process.

Around this same time, federal investigators in California had launched an investigation into "stalkerware," and pcTattletale was among their targets. It also looked like a site where an arrest might not be too difficult, since Fleming operated out of the US and made no real attempts to hide his location. (Indeed, older versions of the pcTattletale website said explicitly that "Fleming Technologies" was based in Bruce Township, Michigan.) As a government investigator put it, "many of the other [stalkerware] websites under investigation involve targets who are believed to be overseas. For this reason, it is unrealistic to believe that the targets will soon be apprehended."

But Fleming was easy enough to find, and investigators soon obtained copies of his email account. It contained plenty of support requests in this vein: "Also if there is a way to NOT let user know you are taking screen shot that would be helpful too. My husband knows when there is screen shot being taken as it beeps. He is now suspicious of something being on his phone."

Despite being repeatedly told that people were using his product to spy on others without their consent, Fleming helped them with tech support.

A government investigator even opened up an affiliate marketing account for pcTattletale, and Fleming reached out to offer ready-made banner ads with text like “pcTattletale Cheating Husband? #1 catch a cheater spy tracker" and "pcTattletale Husband Cheating? Best Catch a Cheater Spy App."

Fleming noted in an email that pcTattletale was more successful when marketed at women, because "There are a lot more women wanting to catch their man then [sic] the other way around." Financial records showed that Fleming was selling around 1,200 pcTattletale subscriptions a year at anywhere from $99 to $300.

Based on all this, the government obtained a search warrant in late 2022 and raided the Bruce Township home where Fleming lived.

In 2024, TechCrunch reported that pcTattletale was hacked and much of its data was leaked. Apparently, hackers had gained access to the company's private keys for the Amazon Web Services account where most of the video data created by the app was stored. Fleming claimed at the time that his company was “out of business and completely done” after the breach.

The feds eventually charged Fleming with selling a product while "knowing or having reason to know" that the software was "primarily useful for the purpose of the surreptitious interception of wire, oral, or electronic communications." This week in California, Fleming pled guilty to a single count and was released on his own recognizance while awaiting sentencing.

One piece of stalkerware is off the market; unfortunately, many others remain, and their owners and operators are often harder to find.

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fxer
2 hours ago
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Custom icons for folders and feeds

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I have a lot of folders. Over the years I’ve organized my feeds into categories like News, Tech, Cooking, and Comics. But when I’m scanning my feed list, they all look the same—just folder icons with text. I wanted a way to make certain folders stand out at a glance, especially the ones I check most often.

That’s why I built custom icons for both folders and feeds. You can now personalize any folder or feed with an emoji, a preset icon in any color, or even upload your own image.

How it works

Right-click on any folder or feed in your feed list and select “Folder settings” or “Site settings”. You’ll see a new “Folder Icon” or “Feed Icon” tab where you can customize the icon.

There are three ways to set a custom icon:

Preset icons: Pick from over 240 icons (a mix of outline and filled styles) and colorize them with any of 84 colors organized by hue. Want a red heart for your favorites folder? A blue code bracket for programming feeds? It’s all there.

Emoji: Choose from 180 emojis organized by category. A basketball for sports feeds, a fork and knife for cooking, a newspaper for news—you get the idea.

Upload your own: Have a specific image in mind? Upload any image and it will be automatically resized to fit perfectly in your feed list.

Great for feeds without icons

Many feeds don’t have favicons, or they have generic RSS icons that all look the same. Custom feed icons let you give these feeds distinctive icons so you can spot them instantly. I’ve been using this to add icons to older blogs and newsletters that never bothered setting up a proper favicon.

Custom icons are available now on the web for all NewsBlur users. Folders and feeds both support the same icon options of emoji, preset icons with colors, or uploaded images.

If you have feedback or ideas for additional icon options, please share them on the NewsBlur forum.

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fxer
11 hours ago
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Awesome, will definitely start using this. Out of curiosity is there a reason to only support a curated subset of emoji instead of full Unicode? With the image upload someone could just add any emoji they wanted anyway, but curious why not out of the box.
Bend, Oregon
samuel
10 hours ago
Just too many to show. I curated it down but I'd gladly add more if requested. Feel free to submit a PR, you can ask Claude Code to do it with this prompt: "Add these/a bunch of emoji to the custom icons dialog" and then submit the PR. Easy!
samuel
1 day ago
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This is such a fun feature!
Cambridge, Massachusetts
samuel
1 day ago
Coming soon to both iOS and Android. PRs are in, just need to merge and deploy
egoexpress
20 hours ago
Pretty cool, looks great!
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The spook who liked to get paid

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Drunken traitor Aldrich Ames has died:

Aldrich Ames, the most murderous turncoat in the history of the Central Intelligence Agency, whose betrayal in working for the Soviet Union went undetected for almost a decade, died on Monday. He was 84 and had been a federal prisoner, serving life without parole, since 1994.

The death was recorded in the federal Bureau of Prisons inmate database. A spokesman said he died at the Federal Correctional Institution in Cumberland, Md.

The son of an alcoholic C.I.A. officer, Mr. Ames failed upward through the agency ranks for 17 years until he attained a headquarters post of extraordinary sensitivity.

He became the chief of the counterintelligence branch of the C.I.A.’s Soviet division in September 1983. He had access to some of the nation’s deepest secrets: in particular, its clandestine liaisons with the Soviets, who worked in secret with American intelligence. These were a small cadre, barely a dozen all told, who were cultivated over the course of two decades and well-placed in Soviet government agencies and embassies around the world.

As the Cold War was cresting, Mr. Ames decided that he would change the course of history by upending a long-running game of nations, the contest of spy versus spy. He saw it as a charade. By his own account, he was fueled by a toxic cocktail of vodka, arrogance, delusions of grandeur and naked greed.

In April 1985, he took his first gamble. He hand-delivered an envelope addressed to the K.G.B. chief at the Soviet Embassy in Washington. He offered a smattering of C.I.A. secrets, and he requested $50,000 in return. He identified himself by name and rank. The relationship was sealed over a long, boozy lunch at an elegant hotel near the White House.

Then he bet the house. Mr. Ames feared that one of the C.I.A.’s Russians might betray him, so he decided to betray them all. He knew he would be paid a fortune.

“I panicked,” he said in a 1994 interview with The New York Times, conducted from jail. “Only by suddenly giving them everyone” would he be protected — and he knew in return that he would be paid “as much money as I could ever use, if I chose to do that.”

Mr. Ames put together hundreds of secret documents in a six-pound stack — a who’s who of Soviets working for the C.I.A. and an encyclopedia of American intelligence operations behind the Iron Curtain. He stuffed them in his briefcase, walked out of headquarters and delivered them to a contact at the Soviet Embassy.

“I was delivering myself along with them,” he said in the 1994 interview. “I was saying, ‘Over to you, K.G.B. You guys take care of me now.’”

The K.G.B. took care of him — he was paid at least $2,705,000 — and it took care of its own turncoats. As many as 10 Soviet and Soviet-bloc spies were arrested, interrogated and executed for treason. One was imprisoned. At least two escaped, one step ahead of their pursuers. The network that had provided the United States with political, military, diplomatic and intelligence insights on Moscow was destroyed.

A movie about the Ames saga was released in 1998 and was by all accounts sub-mediocre; a more talented filmmaker really should try again to tell the story of the guy who got promoted to a position high enough to betray double agents although he was a constantly inebriated mediocrity who barely even pretended to work.

The post The spook who liked to get paid appeared first on Lawyers, Guns & Money.

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Stack Overflow Went From 200,000 Monthly Questions To Nearly Zero

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Stack Overflow's monthly question volume has collapsed to about 300 -- levels not seen since the site launched in 2009, according to data from the Stack Overflow Data Explorer that tracks the platform's activity over its sixteen-year history. Questions peaked around 2014 at roughly 200,000 per month, then began a gradual decline that accelerated dramatically after ChatGPT's November 2022 launch. By May 2025, monthly questions had fallen to early-2009 levels, and the latest data through early 2026 shows the collapse has only continued -- the line now sits near the bottom of the chart, barely registering. The decline predates LLMs. Questions began dropping around 2014 when Stack Overflow improved moderator efficiency and closed questions more aggressively. In mid-2021, Prosus acquired Stack Overflow for $1.8 billion. The founders, Jeff Atwood and Joel Spolsky, exited before the terminal decline became apparent. ChatGPT accelerated what was already underway. The chatbot answers programming questions faster, draws on Stack Overflow's own corpus for training data, and doesn't close questions for being duplicates.

Read more of this story at Slashdot.

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fxer
2 days ago
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It’s hard to justify Tahoe icons

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I was reading Macintosh Human Interface Guidelines from 1992 and found this nice illustration:

accompanied by explanation:

Fast forward to 2025. Apple releases macOS Tahoe. Main attraction? Adding unpleasant, distracting, illegible, messy, cluttered, confusing, frustrating icons (their words, not mine!) to every menu item:

Sequoia → Tahoe

It’s bad. But why exactly is it bad? Let’s delve into it!

Disclaimer: screenshots are a mix from macOS 26.1 and 26.2, taken from stock Apple apps only that come pre-installed with the system. No system settings were modified.

Icons should differentiate

The main function of an icon is to help you find what you are looking for faster.

Perhaps counter-intuitively, adding an icon to everything is exactly the wrong thing to do. To stand out, things need to be different. But if everything has an icon, nothing stands out.

The same applies to color: black-and-white icons look clean, but they don’t help you find things faster!

Microsoft used to know this:

Look how much faster you can find Save or Share in the right variant:

It also looks cleaner. Less cluttered.

A colored version would be even better (clearer separation of text from icon, faster to find):

I know you won’t like how it looks. I don’t like it either. These icons are hard to work with. You’ll have to actually design for color to look nice. But the principle stands: it is way easier to use.

Consistency between apps

If you want icons to work, they need to be consistent. I need to be able to learn what to look for.

For example, I see a “Cut” command and next to it. Okay, I think. Next time I’m looking for “Cut,” I might save some time and start looking for instead.

How is Tahoe doing on that front? I present to you: Fifty Shades of “New”:

I even collected them all together, so the absurdity of the situation is more obvious.

Granted, some of them are different operations, so they have different icons. I guess creating a smart folder is different from creating a journal entry. But this?

Or this:

Or this:

There is no excuse.

Same deal with open:

Save:

Yes. One of them is a checkmark. And they can’t even agree on the direction of an arrow!

Close:

Find (which is sometimes called Search, and sometimes Filter):

Delete (from Cut-Copy-Paste-Delete fame):

Minimize window.

These are not some obscure, unique operations. These are OS basics, these are foundational. Every app has them, and they are always in the same place. They shouldn’t look different!

Consistency inside the same app

Icons are also used in toolbars. Conceptually, operations in a toolbar are identical to operations called through the menu, and thus should use the same icons. That’s the simplest case to implement: inside the same app, often on the same screen. How hard can it be to stay consistent?

Preview:

Photos: same and mismatch, but reversed ¯\_(ツ)_/¯

Maps and others often use different symbols for zoom:

Icon reuse

Another cardinal sin is to use the same icon for different actions. Imagine: I have learned that means “New”:

Then I open an app and see. “Cool”, I think, “I already know what it means”:

Gotcha!

You’d think: okay, means quick look:

Sometimes, sure. Some other times, means “Show completed”:

Sometimes is “Import”:

Sometimes is “Updates”:

Same as with consistency, icon reuse doesn’t only happen between apps. Sometimes you see in a toolbar:

Then go to the menu in the same app and see means something else:

Sometimes identical icons meet in the same menu.

Sometimes next to each other.

Sometimes they put an entire barrage of identical icons in a row:

This doesn’t help anyone. No user will find a menu item faster or will understand the function better if all icons are the same.

The worst case of icon reuse so far has been the Photos app:

It feels like the person tasked with choosing a unique icon for every menu item just ran out of ideas.

Understandable.

Too much nuance

When looking at icons, we usually allow for slight differences in execution. That lets us, for example, understand that these technically different road signs mean the same thing:

Same applies for icons: if you draw an arrow going out of the box in one place and also an arrow and the box but at a slightly different angle, or with different stroke width, or make one filled, we will understand them as meaning the same thing.

Like, is supposed to mean something else from ? Come on!

Or two-letter As that only slightly differ in the font size:

A pencil is “Rename” but a slightly thicker pencil is “Highlight”?

Arrows that use different diagonals?

Three dots occupying ⅔ of space vs three dots occupying everything. Seriously?

Slightly darker dots?

The sheet of paper that changes meaning depending on if its corner is folded or if there are lines inside?

But the final boss are arrows. They are all different:

Supposedly, a user must become an expert at noticing how squished the circle is, if it starts top to right or bottom to right, and how far the arrow’s end goes.

Do I care? Honestly, no. I could’ve given it a shot, maybe, if Apple applied these consistently. But Apple considers and to mean the same thing in one place, and expects me to notice minute details like this in another?

Sorry, I can’t trust you. Not after everything I’ve seen.

Detalization

Icons are supposed to be easily recognizable from a distance. Every icon designer knows: small details are no-go. You can have them sometimes, maybe, for aesthetic purposes, but you can’t rely on them.

And icons in Tahoe menus are tiny. Most of them fit in a 12×12 pixel square (actual resolution is 24×24 because of Retina), and because many of them are not square, one dimension is usually even less than 12.

It’s not a lot of space to work with! Even Windows 95 had 16×16 icons. If we take the typical DPI of that era at 72 dots per inch, we get a physical icon size of 0.22 inches (5.6 mm). On a modern MacBook Pro with 254 DPI, Tahoe’s 24×24 icons are 0.09 inches (2.4 mm). Sure, 24 is bigger than 16, but in reality, these icons’ area is 4 times as small!

Simulated physical size comparison between 16×16 at 72 DPI (left) and 24×24 at 254 DPI (right)

So when I see this:

I struggle. I can tell they are different. But I definitely struggle to tell what’s being drawn.

Even zoomed in 20×, it’s still a mess:

Or here. These are three different icons:

Am I supposed to tell plus sign from sparkle here?

Some of these lines are half the pixel thicker than the other lines, and that’s supposed to be the main point:

Is this supposed to be an arrow?

A paintbrush?

Look, a tiny camera.

It even got an even tinier viewfinder, which you can almost see if you zoom in 20×:

Or here. There is a box, inside that box is a circle, and inside it is a tiny letter. i with a total height of 2 pixels:

Don’t see it?

I don’t. But it’s there...

And this is a window! It even has traffic lights! How adorable:

Remember: these are retina pixels, ¼ of a real pixel. Steve Jobs himself claimed they were invisible.

It turns out there’s a magic number right around 300 pixels per inch, that when you hold something around to 10 to 12 inches away from your eyes, is the limit of the human retina to differentiate the pixels.

And yet, Tahoe icons rely on you being able to see them.

Pixel grid

When you have so little space to work with, every pixel matters. You can make a good icon, but you have to choose your pixels very carefully.

For Tahoe icons, Apple decided to use vector fonts instead of good old-fashioned bitmaps. It saves Apple resources—draw once, use everywhere. Any size, any display resolution, any font width.

But there’re downsides: fonts are hard to position vertically, their size doesn’t map directly to pixels, stroke width doesn’t map 1-to-1 to pixel grid, etc. So, they work everywhere, but they also look blurry and mediocre everywhere:

Tahoe icon (left) and its pixel-aligned version (right).

They certainly start to work better once you give them more pixels.

iPad OS 26 vs macOS 26

or make graphics simpler. But the combination of small details and tiny icon size is deadly. So, until Apple releases MacBooks with 380+ DPI, unfortunately, we still have to care about the pixel grid.

Confusing metaphors

Icons might serve another function: to help users understand the meaning of the command.

For example, once you know the context (move window), these icons explain what’s going on faster than words:

But for this to work, the user must understand what’s drawn on the icon. It must be a familiar object with a clear translation to computer action (like Trash can → Delete), a widely used symbol, or an easy-to-understand diagram. HIG:

A rookie mistake would be to misrepresent the object. For example, this is how selection looks like:

But its icon looks like this:

Honestly, I’ve been writing this essay for a week, and I still have zero ideas why it looks like that. There’s an object that looks like this, but it’s a text block in Freeform/Preview:

It’s called character.textbox in SF Symbols:

Why did it become a metaphor for “Select all”? My best guess is it’s a mistake.

Another place uses text selection from iOS as a metaphor. On a Mac!

Some concepts have obvious or well-established metaphors. In that case, it’s a mistake not to use them. For example, bookmarks: . Apple, for some reason, went with a book:

Sometimes you already have an interface element and can use it for an icon. However, try not to confuse your users. Dots in a rectangle look like password input, not permissions:

Icon here says “Check” but the action is “Uncheck”.

Terrible mistake: icon doesn’t help, it actively confuses the user.

It’s also tempting to construct a two-level icon: an object and some sort of indicator. Like, a checkbox and a cross, meaning “Delete checkbox”:

Or a user and a checkmark, like “Check the user”:

Unfortunately, constructs like this rarely work. Users don’t build sentences from building blocks you provide; they have no desire to solve these puzzles.

Finding metaphors is hard. Nouns are easier than verbs, and menu items are mostly verbs. How does open look? Like an arrow pointing to the top right? Why?

I’m not saying there’s an obvious metaphor for “Open” Apple missed. There isn’t. But that’s the point: if you can’t find a good metaphor, using no icon is better than using a bad, confusing, or nonsensical icon.

There’s a game I like to play to test the quality of the metaphor. Remove the labels and try to guess the meaning. Give it a try:

It’s delusional to think that there’s a good icon for every action if you think hard enough. There isn’t. It’s a lost battle from the start. No amount of money or “management decisions” is going to change that. The problems are 100% self-inflicted.

All this being said, I gotta give Apple credit where credit is due. When they are good at choosing metaphors, they are good:

Symmetrical actions

A special case of a confusing metaphor is using different metaphors for actions that are direct opposites of one another. Like Undo/Redo, Open/Close, Left/Right.

It’s good when their icons use the same metaphor:

Because it saves you time and cognitive resources. Learn one, get another one for free.

Because of that, it’s a mistake not to use common metaphors for related actions:

Or here:

Another mistake is to create symmetry where there is none. “Back” and “See all”?

Some menus in Tahoe make both mistakes. E.g. lack of symmetry between Show/Hide and false symmetry between completed/subtasks:

Import not mirrored by Export but by Share:

Text in icons

HIG again:

Authors of HIG are arguing against including text as a part of an icon. So something like this:

or this:

would not fly in 1992.

I agree, but Tahoe has more serious problems: icons consisting only of text. Like this:

It’s unclear where “metaphorical, abstract icon text that is not supposed to be read literally” ends and actual text starts. They use the same font, the same color, so how am I supposed to differentiate? Icons just get in a way: A...Complete? AaFont? What does it mean?

I can maybe understand and . Dots are supposed to represent something. I can imagine thinking that led to . But ? No decorations. No effects. Just plain Abc. Really?

Text transformations

One might think that using icons to illustrate text transformations is a better idea.

Like, you look at this:

or this:

or this:

and just from the icon alone understand what will happen with the text. Icon illustrates the action.

Also, BIU are well-established in word processing, so all upside?

Not exactly. The problem is the same—text icon looks like text, not icon. Plus, these icons are excessive. What’s the point of taking the first letter and repeating it? The word “Bold” already starts with a letter “B”, it reads just as easily, so why double it? Look at it again:

It’s also repeated once more as a shortcut...

There is a better way to design this menu:

And it was known to Apple for at least 33 years.

System elements in icons

Operating system, of course, uses some visual elements for its own purposes. Like window controls, resize handles, cursors, shortcuts, etc. It would be a mistake to use those in icons.

Unfortunately, Apple fell into this trap, too. They reused arrows.

Key shortcuts:

HIG has an entire section on ellipsis specifically and how dangerous it is to use it anywhere else in the menu.

And this exact problem is in Tahoe, too.

Icons break scanning

Without icons, you can just scan the menu from top to bottom, reading only the first letters. Because they all align:

macOS Sequoia

In Tahoe, though, some menu items have icons, some don’t, and they are aligned differently:

Some items can have both checkmarks and icons, or have only one of them, or have neither, so we get situations like this:

Ugh.

Special mention

This menu deserves its own category:

Same icon for different actions. Missing the obvious metaphor. Somehow making the first one slightly smaller than the second and third. Congratulations! It got it all.

Is HIG still relevant?

I’ve been mentioning HIG a lot, and you might be wondering: is an interface manual from 1992 still relevant today? Haven’t computers changed so much that entirely new principles, designs, and idioms apply?

Yes and no. Of course, advice on how to adapt your icons to black-and-white displays is obsolete. But the principles—as long as they are good principles—still apply, because they are based on how humans work, not how computers work.

Humans don’t get a new release every year. Our memory doesn’t double. Our eyesight doesn’t become sharper. Attention works the same way it always has. Visual recognition, motor skills—all of this is exactly as it was in 1992.

So yeah, until we get a direct chip-to-brain interface, HIG will stay relevant.

Conclusion

In my opinion, Apple took on an impossible task: to add an icon to every menu item. There are just not enough good metaphors to do something like that.

But even if there were, the premise itself is questionable: if everything has an icon, it doesn’t mean users will find what they are looking for faster.

And even if the premise was solid, I still wish I could say: they did the best they could, given the goal. But that’s not true either: they did a poor job consistently applying the metaphors and designing the icons themselves.

I hope this article would be helpful in avoiding common mistakes in icon design, which Apple managed to collect all in one OS release. I love computers, I love interfaces, I love visual communication. It makes me sad seeing perfectly good knowledge already accessible 30 years ago being completely ignored or thrown away today.

On the upside: it’s not that hard anymore to design better than Apple! Let’s drink to that. Happy New year!

From SF Symbols: a smiley face calling somebody on the phone

Notes

During review of this post I was made familiar with Jim Nielsen’s article, which hits a lot of the same points as I do. I take that as a sign there’s some common truth behind our reasoning.

Also note: Safari → File menu got worse since 26.0. Used to have only 4 icons, now it’s 18!

Thanks Kevin, Ryan, and Nicki for reading drafts of this post.

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acdha
3 days ago
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This should be the epitaph for Alan Dye’s career
Washington, DC
fxer
2 days ago
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Bend, Oregon
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