Anti-vaccine Health Secretary Robert F. Kennedy Jr. and Agriculture Secretary Brook Rollins unveiled the delayed 2025–2030 Dietary Guidelines for America Wednesday, which is already drawing criticism for its ties to the meat and dairy industry.
Headlining with the advice to "eat real food," the new guidelines, which are updated every five years, are in a brisk, citation-free 10-page document. Overall, the new guidelines: lambaste added sugars and highly processed foods (though it doesn't clearly define them); ditch previous limits on alcohol while directing Americans to just drink "less"; beef up recommendations for protein, including red meat; and appear to embrace saturated fats while not actually changing the 2020–2025 recommendation for how much you should eat—which was and continues to be no more than 10 percent of total daily calories.
"We are ending the war on saturated fats," Kennedy said triumphantly in a White House press briefing Wednesday, despite the lack of a change. He went on to proclaim that "today, our government declares war on added sugar," though that too is questionable.
This is war?
While the new guidelines say "no amount of added sugars or non-nutritive sweeteners is recommended," it offers the suggestion that "one meal should contain no more than 10 grams of added sugars." There are four calories in one gram of sugar, so the recommendation means no more than 40 calories from sugar per meal. For three meals a day, that's a max of 120 calories from sugar a day, which on a 2,000-calorie-a-day diet, would be about 6 percent of total calories. The previous recommendation in the 2020–2025 guidelines was to have less than 10 percent of total calories per day from added sugars.
Earning some praise from outside experts, including the American Medical Association, the new guidelines are the first iteration to directly address highly processed foods. While emphasizing "whole, nutrient-dense foods," it aims for a "dramatic reduction in highly processed foods laden with refined carbohydrates, added sugars, excess sodium, unhealthy fats, and chemical additives."
While the guidelines don't provide a clear definition of what constitutes highly processed foods or how consumers can identify them, they do offer some broad examples at various points, including store-bought "chips, cookies, and candy," and "white bread, ready-to-eat or packaged breakfast options, flour tortillas, and crackers."
New triangle
In an effort to steer Americans to healthy choices, the new guidance unveils a new(ish) visual aid—a food pyramid that is upside-down, thus resembling a funnel.
The move at least explains a puzzling trend: Over the past year, Kennedy and other Trump administration officials have repeatedly made reference to the food pyramid—though only to mock and scorn it, often with inaccuracies.
“The dietary guidelines that we inherited from the Biden administration were 453 pages long," Kennedy said in August, referring to the 2020–2025 guidelines, which are 164 pages long. "They were driven by the same commercial impulses that put Froot Loops at the top of the food pyramid."
On Wednesday's unveiling of the new guidelines, Food and Drug Administration Commissioner Marty Makary lamented that, "for decades, we've been fed a corrupt food pyramid."
Not only were Froot Loops never listed on a food pyramid, no food pyramid has been included in federal dietary guidelines for over a decade, raising the question of why the administration was repeatedly attacking a defunct polyhedron. The original food pyramid was introduced in 1992, significantly revised in 2005, and ditched entirely in 2011. Since then, the guidelines have used MyPlate as a visual aid, intended to provide a simplistic depiction of the foods people should eat, in their recommended proportions, on a plate.
Inconsistent imagery
The resurrection of a pyramid in its upside-down form clarifies the administration's geometric obsession. In the new funnel version, though, the food groups are a jumbled spectrum, rather than stacked or divided, leaving proportions up to guesswork. The wide top of the funnel includes a large slab of red meat, a wedge of cheese, a whole roasted bird, broccoli, carrots, and a bag of frozen peas. As it tapers downward, it includes whole milk and unsweetened yogurt, "healthy fats" including olive oil and a stick of butter, as well as fruits and nuts, and then ends with whole grains.
(The written guidance identifies "healthy fats" as olive oil, but also "butter or beef tallow." Beef tallow is a fat Kennedy has personally endorsed, but is probably harder to easily depict in a drawing.)
The visual guidance seems to create some conflict with the guidelines' written recommendation to limit saturated fat to 10 percent of total calories, given that red meat and whole-fat dairy contain high amounts of saturated fat.
In a response, the American Heart Association said it was "concerned" about the guidelines, noting that saturated fats, along with salt, are the "primary drivers of cardiovascular disease." The guidance also suggests that people can eat more than the recommended 2,300 mg limit of sodium a day if they work out to, they said, "offset sweat losses" (no citation included).
Pending scientific evidence suggesting otherwise, the AHA's stance is for people to reduce sugar and sodium and to "prioritize plant-based proteins, seafood and lean meats and to limit high-fat animal products including red meat, butter, lard and tallow, which are linked to increased cardiovascular risk."
Boozy breakfast?
Another change in the guidelines that is conspicuously missing scientific backing is a rollback of recommendations to limit alcohol. Gone from the federal guidance is the previous hard limit of no more than two drinks a day for men and one drink a day for women. Instead, the guidance encourages Americans to simply drink "less."
When a reporter asked about this in the press briefing Wednesday, Dr. Mehmet Oz, administrator of the Centers for Medicare & Medicaid Services, responded, saying, "alcohol is a social lubricant that brings people together."
"In the best-case scenario, I don't think you should drink alcohol, but it does allow people an excuse to bond and socialize," Oz said. "And there's probably nothing healthier than having a good time with friends in a safe way." While he emphasized small amounts, he went on to note that in "blue zones," areas where people seem to live long lives, alcohol is part of diets.
"So, there is alcohol on these dietary guidelines, but the implication is don't have it for breakfast."
Conflicts of interest
While the guidelines seem favorable for the alcohol industry, overall, the meat and dairy industry are the clear winners, topping the funnel. Documents released alongside the dietary guidelines identify nine experts who helped craft the final document. Of the nine, at least four have had ties to the meat and dairy industry in the past three years. Those include the National Cattleman's Beef Association, the National Pork Board, the National Dairy Council, and the California Dairy Research Foundation. Two also had links to General Mills, and one was linked to pharmaceutical giant Novo Nordisk, maker of weight-loss drug Wegovy among many other medications. The clear conflicts of interest have already drawn criticism from outside nutrition experts.
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