Have you been trying to cast Stranger Things from your phone, only to find that your TV isn’t cooperating? It’s not the TV—Netflix is to blame for this one, and it’s intentional. The streaming app has recently updated its support for Google Cast to disable the feature in most situations. You’ll need to pay for one of the company’s more expensive plans, and even then, Netflix will only cast to older TVs and streaming dongles.
The Google Cast system began appearing in apps shortly after the original Chromecast launched in 2013. Since then, Netflix users have been able to start video streams on TVs and streaming boxes from the mobile app. That was vital for streaming targets without their own remote or on-screen interface, but times change.
Today, Google has moved beyond the remote-free Chromecast experience, and most TVs have their own standalone Netflix apps. Netflix itself is also allergic to anything that would allow people to share passwords or watch in a new place. Over the last couple of weeks, Netflix updated its app to remove most casting options, mirroring a change in 2019 to kill Apple AirPlay.
The company’s support site (spotted by Android Authority) now clarifies that casting is only supported in a narrow set of circumstances. First, you need to be paying for one of the ad-free service tiers, which start at $18 per month. Those on the $8 ad-supported plan won’t have casting support.
Even then, Casting only appears for devices without a remote, like the earlier generations of Google Chromecasts, as well as some older TVs with Cast built in. For example, anyone still rocking Google’s 3rd Gen Chromecast from 2018 can cast video in Netflix, but those with the 2020 Chromecast dongle (which has a remote and a full Android OS) will have to use the TV app. Essentially, anything running Android/Google TV or a smart TV with a full Netflix app will force you to log in before you can watch anything.
Streaming lockdown
Frequent travelers have long appreciated the prevalence of Google Cast support. You can drop into an Airbnb and begin streaming content to a big screen from your phone without typing your credentials into a TV you don’t own. Not only is logging into TVs often logistically annoying, but you must also remember to log out again later, and Netflix likes to hide that option.
The Netflix help page is not very helpful.
Credit:
Netflix
Netflix has every reason to want people to log into its TV apps. After years of cheekily promoting password sharing, the company now takes a hardline stance against such things. By requiring people to log into more TVs, users are more likely to hit their screen limits. Netflix will happily sell you a more expensive plan that supports streaming to this new TV, though.
Netflix is also building a very particular kind of TV experience that pushes people to watch more content with a never-ending reel of previews and trailers. Engagement is now one of the primary metrics Netflix reports to investors. You can’t do that when people are only watching a single item at a time via casting sessions.
There are definitely Netflix subscribers up in arms about this change. Many claim to be frequent travelers who don’t want to log into new TVs in every Airbnb or hotel. However, the chorus of discontent is not as loud as it might have been in the past. Fewer people rely on casting support now that Google has retired the Chromecast brand to focus on more powerful streaming devices. At the same time, TV makers would be crazy to sell a screen without a certified Netflix app in 2025.
So Netflix may have a good reason to think it can get away with killing casting. However, trying to sneak this one past everyone without so much as an announcement is pretty hostile to its customers.